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PACKIQ · Finance · 3 credits

Refill LTV Calculator

Model the full economics of a refillable packaging system over the customer lifetime

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What it does

Submit your current primary pack (cost, weight, format), proposed refill format, product price, annual volume, and current customer repeat purchase rate. The Refill LTV Calculator models total packaging cost, logistics saving, customer retention uplift, and revenue impact over a 3-year customer lifetime — with break-even analysis in number of refills and a SWITCH / MODERATE / WEAK recommendation.

Example use case

A D2C skincare brand considers switching to a glass refillable bottle + LDPE refill pouch. The calculator shows: packaging cost saving of $0.34/refill, shipping weight saving of 62g = $0.18/refill, break-even at 1.8 refills (STRONG case), 3-year LTV benefit of $8.40/customer, and annual portfolio benefit of $48,000 at 6,000 active customers — with 14% customer retention uplift from system lock-in.

Frequently asked questions

What is the retention uplift assumption?
Published research shows 15–25% higher 3-year retention for refill model customers vs single-use repeat buyers due to system lock-in. The agent states the source.
Does it model the refill discount impact?
Yes — if you offer a refill at a discount (e.g. 15% below retail), the margin and volume impact is modelled separately.
What packaging cost data is used?
PackIndex FLEX, STAND_UP, RGID, and MAILER indices for material costs. Logistics rates are user-inputted.

Related searches

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Run Refill LTV Calculator on PACKIQ

3 credits per run · Grounded in live PackIndex data · Result in under 2 minutes

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