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PACKIQ · Compliance · 3 credits

Greenwash-Shield

Validate every sustainability claim against EU Green Claims Directive, FTC, UK CMA, and Canada Competition Bureau

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What it does

Paste your packaging and marketing sustainability claims. The Greenwash-Shield checks each claim against the EU Green Claims Directive (2026), FTC Green Guides, UK CMA Green Claims Code, and Canada Competition Bureau guidelines — flagging illegal vague claims and rewriting each one into a specific, substantiated, legally defensible alternative.

Example use case

A D2C brand uses '100% Eco-Friendly', 'Fully Recyclable', and 'Carbon Neutral by 2026' on their BOPP/PE pouch packaging. The Greenwash-Shield flags all three as non-compliant under EU and FTC rules, rewrites 'Fully Recyclable' as 'Not accepted in household recycling — please use film collection points' and generates a safe claim library of 6 defensible alternatives for this material.

Frequently asked questions

Which markets are covered?
EU (Green Claims Directive 2026), US (FTC Green Guides), UK (CMA Code + ASA), Canada (Competition Bureau 2022 guidance).
Is 'recyclable' allowed on a flexible pouch?
Generally no for BOPP/PE in the EU, US, and UK — infrastructure does not exist at scale. The agent provides the correct conditional claim.
Can the rewritten claims go straight on pack?
The rewritten claims are compliant based on current regulations. You should verify with legal counsel before printing.

Related searches

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Run Greenwash-Shield on PACKIQ

3 credits per run · Grounded in live PackIndex data · Result in under 2 minutes

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