What it does
Paste your packaging environmental marketing claims. The FTC Green Claims Validator checks each one against the FTC Green Guides — including the mandatory qualification rules for 'recyclable', 'compostable', 'biodegradable', and 'made with recycled materials' — and flags any claim that would fail the 60% community access test for recyclability claims. Each flagged claim is rewritten into a specific, substantiated, defensible alternative.
Example use case
A D2C brand's shipping mailer states 'Recyclable Packaging' in bold on the front panel. The Validator checks against FTC Green Guides §260.12 — the 60% community access threshold for standard curbside recycling access — and finds the mailer's mixed-material construction fails nationally. It rewrites the claim to 'Check local guidelines for recyclability' with a qualifying footnote, avoiding a potential FTC enforcement action.
Frequently asked questions
What is the FTC 60% community access test?
A claim of 'recyclable' without qualification is only permitted if recycling facilities are available to at least 60% of consumers or communities where the product is sold. Below that threshold, the claim must be qualified (e.g. 'check locally').
Does this cover state-level claims rules too?
The Validator focuses on the federal FTC Green Guides. For EU, UK, and Canada-specific claims rules, use the Greenwash-Shield agent, which covers all four jurisdictions together.
Can the rewritten claims go straight on pack?
The rewritten claims are aligned with current FTC guidance. Verify with legal counsel before printing, as guidance is periodically updated.
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4 credits per run · Grounded in live PackIndex data · Result in under 2 minutes
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